At ATID SADOT AGROTECH, we offer innovative solutions to address the growing challenge of selective weed control in agriculture.
Backed by industry-leading experts, our pioneering agrotech startup is revolutionizing plant treatment with cutting-edge heat-based technology. Meet the team driving this innovation forward.
Assa Ender is a seasoned expert in the field of crop protection, with over 25 years of experience in the agricultural sector. A graduate of the Hebrew University’s Faculty of Agriculture in 1999, Assa has dedicated his career to addressing the challenges faced by modern agriculture.
Throughout his career, Assa has observed the growing issue of pesticide resistance, as pests, diseases, and weeds evolve, forcing farmers to use ever-increasing doses to maintain effective control. This shift in the effectiveness of traditional methods motivated him to seek innovative solutions.
Having reached a senior position in Israel’s agricultural chemicals market, Assa chose to forge a new path. In collaboration with his partners, he founded Atid Sadot Agrotech with the vision of revolutionizing crop protection. The company is committed to providing groundbreaking solutions that address the evolving challenges of modern agriculture, ensuring sustainable and effective protection for crops worldwide.
Dr. Shmulik Ovadia is a phytopathologist whose main activity in the last 30 years is devoted to plant protection issues in wine vineyards in general and vine diseases in particular.
After completing his studies at the Faculty of Agriculture, he joined a chemical company where he worked for over 20 years in the optimization of new pesticides for use in various crops in Israel.
After leaving this field, he moved to the field of plant protection in wine vineyards, where he is still involved today. In this framework, he made many efforts to reduce the use of pesticides in the vineyards by developing advanced monitoring methods of several pests, by epidemiological research of the powdery mildew disease in vines and more. All of these significantly reduced the number of pesticides sprayed in the vineyard.
As part of his activities in the vineyards, Dr. Ovadia is responsible for integrated pest managment (IPM) in hundreds of hectars of wine vineyards, performs many field trials for the chemical companies and for 25 years was responsible for the entire field of plant protection at "Carmel Wineries" (the largest winery in the country).
In this framework he organized IPM courses in which he taught many students the subjects of plant protection in the vineyard, he spotted new and unknown phenomena in the wine vineyards and after conducting research on the subject found solutions for them.
In 2017 he was exposed to a heat blower that was used in California to improve the fruit set of wine vineyards in the spring. Shmulik purchased such a blower together with the winery and tested the feasibility of its activity in controlling a number of diseases and pests in wine vineyards. In this activity, he was able to significantly reduce the number of sprayings against important pests in vines.
After seeing the potential of the heat blower in vineyards, he built a similar instrument for vegetables in the open fields, in which he achieved a selective control of weeds in many crops, and controlling of a number of key pests in vegetable crops. Dr. Shmulik Ovadia does not see a rosy future for synthetic pesticides and believes that Therma culture technology will greatly help in the control of pests in many crops.
Dr. Guy Rodnay is an accomplished mechanical and systems engineer with a Ph.D. in Mechanical Engineering and extensive experience in robotics, mechatronics, and advanced R&D for mission-critical applications. Raised on a farm, he developed a lifelong passion for agriculture, which now fuels his dedication to creating innovative solutions for modern farming challenges.
Dr. Rodnay has led groundbreaking projects throughout his career, including developing autonomous robotic ground platforms for search and rescue at the Soreq Nuclear Research Center. As a visiting associate at the California Institute of Technology, he contributed to the DARPA Robotics Challenge, designing real-time control algorithms for robotic manipulation. His earlier work at the University of New South Wales involved pioneering research on robotic platforms for autonomous fruit picking.
Specializing in system integration, control solutions, and multidisciplinary project management, Dr. Rodnay combines his agricultural roots with cutting-edge engineering to deliver reliable and high-performance technologies tailored to real-world needs.
An independent professional LPG mechanical engineer specializing ingas and power-Heat systems, integrating expertise in control and electricalsystems.
Have been involved in planning, management, and execution ofprojects in the LPG And energy production sectors.
With over 35 years of experience of gas system engineering withincommercial LPG Companies.
Specialize in characterization, planning, technical review, costestimation, equipment and contractor selection, tender preparation, and projectmanagement for large-scale Industrial, agricultural, institutional, andresidential projects from the initial stages to finalhandover.
Have extensive experience in managing the technological framework of a company in Professional domains, including vaporization systems, gas piping,burners, gas Storage facilities, infrastructure development, underground tankinstallations, and More.
Design and develop unique gas supply systems tailored to specificneeds and detailed Specifications. Additionally, write training materials andconduct training sessions, Professional courses, seminars, and knowledgeenhancement programs for company Technicians and engineers.
Significant experience working with regulatory authorities such as the Ministry of Energy, the Standards Institutions, and others.
Last role in the gas industry was as Head of the Engineering Department at a leading Energy company.
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